When a visitor lands on your website that means they are already looking for your services. I mean, that’s how they got there in the first place!⁠
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They’re actively looking for someone who does what you do.⁠
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It’s a great opportunity to introduce yourself, what makes you different, and why they should hire you.⁠
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Typically, there are 5 things that a client looks for when they land on your website. Keep reading to see if your website has these!

Photos of you

People buy from other people, not from a vague business identity that talks in the third person all the time. Showing your face helps to build trust. If you’re asking people to spend their hard-earned money with you, the least you can do is show up and show your face!

A clear description of who you help and how

Never sacrifice clarity for being clever. Keep it simple and start with this formula: “I help X with X so that they can X”.

Why you care – your personal story

Share your humanness! We all like to work with people who are invested in their own work. Share about why you do what you do and why it matters to you, this helps create connection.

Your unique approach – why they should work with you over others

What makes you different from other designers/coaches/therapists?

Credibility – client testimonials

People like to see that others have worked with you and been happy about the results. Sharing client testimonials is one of the best ways to build trust and demonstrate your credibility.

How to get in touch

So they’ve read through your website, now what? What should they do? What are the next steps? How can they easily get in touch with you?

Does your website have these 5 things that clients look for?

Your website has the potential to help you attract more ideal clients and generate more leads, which is why it’s important to make sure it’s giving potential clients what they need! Information about who you are, what you do, and how to work with you. Save this post and use it as a reference to re-evaluate your website so that it’s serving potential clients the best way that it can!